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KLAY SCHOOLS

CEO’s Digital Profiling

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For KLAY we built a complete communication

architecture that was grounded in a purpose. Priya’s

owned channels were instrumental in pushing that

message

The Ask

To create bespoke thought leadership workshops with company leaders where we create their message, people they should follow, and a content calendar with proactive and reactive content

Our Intervention

With Priya we helped her by:

● Providing her with a messaging persona

● Built long-form content topic and talking points

● A comprehensive list of people to follow and engage with

● Constant media tracking and sharing reactive content

● Hygiene check on the profile and enhancement of the profile for increased searchability

Content Snapshot

Resulting in Increase of LinkedIn followers by 125% (from 5,500 to 12,360)