Mandate Wins, Thought Leadership, and Everything in Between
Going the OTT way: More regional dating apps are wooing Indians
money control, 24 july, 2021
In a span of five months, two regional online dating platforms have come into existence — Arike, a dating platform for the Malayalam-speaking audience, and Anbe, focusing on the Tamil community. Read Tanya Chaturvedi’s, Reputation Analyst - Research & Insights, take on the topic.
The unprecedented growth of social media in a short span of time
media news 4 you, 30 june, 2021
On World Social Media Day, Medianews4u features a quote from Archit Agarwal, our Reputation Architect - Digital Specialist, on the growth of Social Media in India.
Is the Kidfluencer poised for growth?
exchange 4 media, 27 may, 2021
Archit Agarwal, Reputation Architect - Digital Specialist, talks about how presently in its infancy, the industry shows great potential for kid influencers, but concerns about kids' mental health and safety can't be ignored.
A Beginner's guide to get more Instagram followers
cosmopolitan india, 20 may, 2021
While there are a dozen ways to make the number rocket—not to mention, the 'fake followers' hack—an authentic route does exist, as well. Reputation Architect - Digital Specialist, Archit Agarwal, talks about how you can drive profitable traffic to your Instagram page, build an engaged audience, and provide a platform for should-be-had conversations.
It's important to constantly keep your stakeholders engaged: Chetan Mahajan, The Mavericks
Exchange 4 Media, 11 may, 2020
Chetan Mahajan, Founder & CEO of The Mavericks, speaks to Naziya Alvi Rahman, Editor of exchange4media, as part of the 'Beating All Odds' series, which recognises and honours the leaders who, despite the problems and glitches thrown at us by the COVID-19 lockdown, ensure that their business and economy remain active while trying to contain the damage this crisis can cause.
Move over, Marketing 5.0! It’s time for 6.0 to take over
business world, 06 may, 2020
Brand’s commitment to sustainability will move beyond vanity and its investment in aligning its deeds with its promise will help in building trust and reputation writes Chetan Mahajan, our Founder & CEO.
Prolonged lockdown begets changed marketing strategies
brand equity, economic times, 02 may, 2020
Read our Founder & CEO, Chetan Mahajan's take on the difference Covid-19 has made to the world and how marketing strategies need to evolve around the new perception of the consumer's needs.
Combined community action with technical infrastructure needed to deal with COVID-19
Exchange 4 Media, 27 april, 2020
Chetan Mahajan, Founder & CEO of The Mavericks, speaks to Exchange 4 Media, about the role of leadership in taking up green initiatives, the impact of COVID-19 on media & brand marketing industry and more
The Mavericks to observe ‘Together-Apart Week’ every year starting March 2021
Exchange 4 Media, 21 april, 2020
The Mavericks is proud to lead the ‘Together Apart’ week from the year 2021, as a reminder of this time, and to commemorate those who fought this battle on our behalf. With this effort, we hope that a small step by us will become a big leap for us all.
Three Indian women with the menstrual leave benefit explain why it is important
times of india, 14 april, 2020
Varsha Jeetendra Kunhody, Reputation Manager - Influencer Specialist, shares her insight on what receiving the benefit of menstrual leave means to her and the impact on her work and productivity.
Influencer Marketing back in vogue amid COVID-19 lockdown
indian television, 13 april, 2020
In this rather opportune moment for influencer marketing, during COVID-19, the search is on for new ways of disseminating informative, educative and entertaining content. Our founder and CEO, Chetan Mahajan, shares his inputs.
How to Quarantine and Chill
times of india, 16 February 2020
Our Reputation Manager - Digital Specialist, Archit Agarwal, shares how many are are also looking for food-related inspiration and ideas online, and the increase in consumption for recipes through his blog and Instagram during the quarantine.
Truecaller may have finally found a plan to make some moolah
Economic times, 16 February 2020
Reputation Manager - Digital Specialist, Archit Agarwal and the team share a few insights on Truecaller launching their new business vertical, aimed at turning the revenue tide — credit offerings
Micro Influencers see a bumpy road ahead to monetizing a like-less Instagram
Exchange 4 Media, 29 January, 2020
Micro-influencers are the backbone of the influencer economy. Our research and digital teams spent the last few months understanding the new Instagram likes “ban” and its projected effects if it ever comes to the Indian market. Our Reputation Manager - Research & Insights, Rohan Modwel shares our learnings with PRmoment.com.
Smriti Raghunandan inducted into the ‘PR & Corporate Communications 40 Under 40’ list
Exchange 4 Media, 2 January, 2020
We are so proud to have Smriti, Reputation Architect at The Mavericks be inducted into the coveted the E4M PR & Corporate Communications 40 Under 40 List!
The biggest change and focus is deep integration
Exchange 4 Media, 1 November, 2019
On being the youngest and brightest integrated agencies, Chetan Mahajan, Founder & CEO, The Mavericks talks about his entrepreneurial venture and his journey in the PR agency.
KLAY Schools appoints reputation advisory The Mavericks
AFAQS, 11 July 2019
Reputation Advisory Mavericks will manage the PR mandate for Klay Schools, a chain of Preparatory and daycare schools in India. Founded by, Priya Krishnan, KLAY is on a mission to build happy communities, one family at a time.
Panic & praise among Indian bloggers, ‘influencers’ as Instagram hides its likes,
The PRint, 11 May 2019
Our influencer manager, Varsha Jeetendra Kunhody and digital specialist, Archit Agarwal share their thoughts about this new update from both a brand and influencer angle.
EazyDiner awards PR mandate to 80-dB Mavericks
Exchange 4 Media, 29 April 2019
Founded by veteran hotelier, Kapil Chopra, EazyDiner is on a mission to build an eating-out reality to cater to India’s changing paradigm
Fabindia Appoints 80-dB Mavericks as its PR Consultancy
Exchange 4 Media, 8 February 2019
The appointment will see 80-dB Mavericks roll-out integrated communications solutions for Fabindia, to drive greater engagement with consumers across India
Understanding Millennials: India’s largest, neediest, and values-based consumers
Reputation Today, 4 February 2019
Varsha Jeetendra Kunhody and Archit Agarwal created an infographic on the consumption patterns of millennials in 2018 based on a secondary research methodology. Archit, distills all the information in a long format piece with Reputation Today
Reputation management advisory ‘The Mavericks’ says Vanakkam Chennai!
PR Moment, 20 December 2018
This will be the firm’s fourth office nationally and the second one in the South, after Bengaluru. The firm is expanding by involving its talent in its entrepreneurial in keeping with its values to be talent led. Smriti Raghunandan, communications specialist will drive The Mavericks’ business and people acquisition strategy in Chennai.
The Mavericks announces strategic partnership with 80 dB Communications
Rebranded as '80 dB – Mavericks', the PR consulting firm will offer research, strategy, content and campaign execution to brands with pan-India mandates