Research LAB

Food Delivery Unwrapped: Uncovering Hidden Costs on India’s Aggregator Platforms

The Mavericks India, SEPTEMBER 18 2024

Can we imagine a world where a food craving doesn’t get satiated with immediate effect? Whether out of convenience, indecisiveness, or sheer force of habit, consumers today are increasingly leaning on food delivery platforms to turn ‘meal planning’ into mere clicks! But, like with all great things in life, there is a catch. The Mavericks India, a leading integrated marketing agency, announced the release of its latest research report, "Food Delivery Unwrapped: Uncovering Hidden Costs on India’s Aggregator Platforms." This comprehensive analysis delves into the often-overlooked costs associated with ordering through popular food delivery aggregators in India, offering insights into the premiums consumers unknowingly pay when choosing convenience over direct restaurant orders.

Click to read our analysis of hidden costs in food aggregator orders, from delivery fees to packaging charges, and their impact on consumers.

Union Budget 2024-25: A Blueprint for India's Future

The Mavericks India, July 25 2024

The Union Budget 2024-25, announced by the Honourable Finance Minister of India, Nirmala Sitharaman, unveils a bold vision for India’s economic transformation. With a focus on growth, innovation, and inclusive development, the government has laid out a roadmap for a prosperous future.

The Research LAB at the Mavericks present a Report with sector-wise key highlights, trends, and reactions, along with public sentiment. Want to know how these measures will impact your ecosystem? Click on the image and read our in-depth analysis to understand the implications and gauge public sentiment.

The Game Of Attention: Creating Content That Wins Your Consumer’s Time

The mavericks india, JULY 2024

The Game of Attention report explores the core motivations behind consumer choices—entertainment, information, and social connection. Designed for marketing and communication managers in mid-sized and large corporations, this analysis goes beyond format preferences, offering insights that help CEOs and CMOs understand content consumption habits. This knowledge enables strategic resource allocation and the creation of impactful brand messages.

Agency professionals, including media buyers and account managers, will also find value in understanding how to capture consumer attention across various formats and platforms. Click on the image and download the report to access our findings and transform your content strategy.

Decoding Digital Lending Guidelines

The mavericks india, April 2023

The Decoding Digital Lending Guidelines report is an undertaking by The Mavericks India to essentially decode a landmark event in the history of the Indian FinTech industry - the issuance of The Digital Lending Guidelines. We wanted to understand the sequence of events and in parallel, also trace the sentiment journey across the stakeholder ecosystem - because everyone had a reaction. We used three sources to ascertain this based on where the conversations were happening the most - Twitter, The Media, and individual conversations with ecosystem players. Download the report for a deep dive into the report to access the breakdown and insights from the deep dive.

2023: Pre-Budget Expectations

The mavericks india, January 2022

The 2023-24 Pre-Budget report highlighting budget expectations across 16 sectors.

Union Budget 2022: Key Highlights

The mavericks india, February 2021

The Union Budget 2022-23 proved to be a crucial event in the journey of socio-economic growth & development of India. The Research LAB at the Mavericks, have captured significant announcements and highlights in this brief report based on the Budget speech by the Honourable Finance Minister of India, Nirmala Sitharaman on 1st Febraury 2022. The report comprises of key budget highlights, key opportunities & potential trends and a brief analysis on immediate reactions across sectors.

Covid-19 And Beyond: An Evolving Perspective

The mavericks india, November 2020

Whether it’s a newfound consciousness towards our health, the ability to settle into a work-from-home regimen, a change in the way we perceive various brands, or the development of alternative approaches toward retail, food, and travel; this pandemic has led to radical shifts in our individual and collective attitudes, habits, as well as expectations. To gauge the evolved perspective, we surveyed 720 respondents across multiple demographics to ascertain our expectations for the world beyond covid-19. Read the Covid-19 And Beyond: An Evolving Perspective report for an insight into how we’re paving the way.

Rebooting 2020: A Story of Covid-19, and Shifting Perceptions

The mavericks india, may 2020

COVID-19 has been the biggest impending crisis in the 21st century and has given rise to the new normal way of surviving, both personally and professionally. Economies have come to a standstill, companies are finding new ways to survive, while the economy struggles to come back to normalcy. Changed societal behavior amongst individuals, is noticeable with new digital trends and an impact on mental health. The Mavericks Research team surveyed 600 respondents to gauge behavioural change and expectations of consumers, and how it may impact the brands and businesses in the long run. Read the Rebooting 2020: A Story of Covid-19, and Shifting Perceptions for an insight into consumer thinking and the business owner mindset.

Featured: Hindustan Times, The Print, The Hindu Business Line, Outlook India, National Herald India, AdGully, Exchange 4 Media, Indian Television, Telangana Today, Daily Hunt

That MotherHood Thing

klay india, may 2020

This Mothers’ Day, we conducted a survey on behalf of our client, Klay to gauge the mood of the mommy community, and find out how similar, yet different motherhood can be… We found that while there maybe small tweaks in the ‘conventional’ parenting style, every mum indeed has her way, and is proud of her child.

Check it out here.

International Women’s Day, 2020

sRide, march 2020

For the occasion of Women’s Day, the Mavericks Research team asked 5,465 of our women sRiders what makes them choose their journey, and why carpooling would be their top choice

Featured: Business Standard

Highlights:

1. The survey was taken by over 5,000 millennials and the Gen Z population from across all major Indian cities including Chennai, Bengaluru, Hyderabad, Kolkata, Mumbai and New Delhi.

2. A significant majority (84%) of riders associate their carpooling experience as that which provides them with the freedom to easily travel to work and back

3. 60% women riders see carpooling as a relatively safer option than public transport, subject to who their co-passengers are.

Hidden Figures

The mavericks india, march 2020

Women make up 40% of all participants in sports, yet somehow receive only 4% of sports media coverage - UNESCO 2019. Does media coverage need to be more #EachForEqual? On the occasion of International Women’s day, we asked Millennials on their news consumption, and if our media and online content needs to be more gender equal. Here’s what we found. #IWD2020

Highlights:

1. The survey was taken by almost 1000 Millenials.

2. A striking 90% of them feel that the media they consume needs more gender diversity

3. Although 77% connect female influencers with lifestyle and food, only 4% connect them with the tech space.

Brewing Conversations

LAVazza india, February 2020

We did a survey which had about 3000 responses across cities, and the objective (and outcome) found coffee as a companion as well as a motivator for social interactions in Indian millennials and Gen-Z population.

Featured: The Hindu Business Line, The Indian Express, MediaNews4U, Market Research Gossip, The Entrepreneur Fund, Trending News 365, Flipboard, WN.Com, Coffeetalk, Yahoo News, Just Dial, MSN,

Highlights:

1. Survey held with over 3000 respondents across India.

2. The report also showed that a significant 69% of respondents consider coffee to be a companion, only 31% consider it to be a motivator.

3. Around 50% of the respondents prefer to grab a cup of coffee when they catch up with a friend or go on a first date. Again, half of them prefer drinking coffee before striking a deep conversation with a friend or mentor.

World Cancer Day & The Use Of Artificial Intelligence

The Mavericks India, February 2020

On World Cancer Day, Mavericks Research wanted to explore if AI can potentially be a driving force in our fight against Cancer. The team opted for a secondary research methodology and found that there is immense scope for the use of Artificial Intelligence in this field.

Highlights:

1. Almost 7/10 patients consult a doctor only in the terminal stages, signifying the need for early-testing through innovative solutions and increase in need of awareness.

2. It’s estimated that the market for AI in Healthcare will be valued at $6.6 billion, by 2021.

All sources mentioned in the infographic.

As You Like It

the mavericks india, January 2020

The Research Wing held a survey in collaboration with 80DB Communications and Eleve Media to ascertain how Instagram's decision to withhold the visibility of likes on profiles impacts the influencer industry and brand collaborations.

Highlights:

1. 53% of respondents “love” the new likes ban, stating that there will be an increased focus on quality and the comment feature.

2. A significant 64% of the influencer population feel that their negotiation with brands could be impacted by the perceived absence of likes.

3. 75% respondents prefer Instagram to all other social media platforms.

Featured: PR Moment, AFAQS