The Voice of Influence Report
A report by The Mavericks India outlining how building thought leadership can create an impact on brand value, valuation, as well as user sentiment.
Summary
Thought leadership has evolved significantly through the pandemic. A mostly virtual world allowed, what was earlier perceived as a tool for personal branding, to transition into a means for developing a much-required personal connection with one’s audience. One must also consider that this ‘audience’ is also much savvier, and can see through false or misrepresented leadership which lacks personality, integrity, and authenticity.
Through this report, we were able to validate our thesis of investing in thought leadership - leaders who invest in thought leadership enjoy a significantly higher love for their brand, and in some cases, its valuation as well. This conclusion was proved through several analytical studies, across sectors, of the Unicorns in India.
This report has been curated by the Research LAB at the Mavericks, and all research and findings are original. Copying or referencing the report can only be allowed with due credit provided. Please reach out to rohan@themavericksindia.com for any queries.