SP Robotic Works
Impact of COVID on the kids and teens
SP Robotic Works commissioned a research on the impact of COVID on the kids and teens between the age of 7 and 17 to understand the how they coping with the new normal. The idea was to reach the key stakeholders (parents) with key insights to help them understand and help the kids adjust to the new normal.
Challenge
SP Robotics is a startup that is still small and is struggling to stay relevant amongst the Unicorns like Byju’s and RedHat Jr. Media had very little interest in their story and were not at all interested to cover them
IDEA
Mavericks proposed them to conduct a survey driven research amongst their customers to gather deep insights on how children and parents coping up during the COVID times
OUTCOME
Mavericks padded the deep insights with recommendatory views from child psychiatrist(s) to make the report relevant. The report was shared with over 1 Lakh parents who are connected with SPRW and with the Media. The team garnered more than 30 stories in media and leveraged the data story on the social media handles of SPRWs
Our Impact
